Play Hooky, Inc.

Privacy Policy (“Policy”) last revised December 26, 2018

Thank you for using Hooky. This Policy applies to all products and services offered by Hooky, and provides information on our commitment to protecting the privacy of individuals who use our product and website. This Policy covers as well as other websites that link to this Policy (the “Site”), along with the tools and services made available from the Site (the “Product”). This Policy does not apply to any third-party websites, services, or applications, even if they are accessible through our Site or Product. The term “User” shall refer to an individual or an entity that uses our Product. By accessing or using our Site or Product, you indicate that you have read and agree to our collection, storage, use, and disclosure of your personal information as described in this Policy.


“Personal Information” means information relating to an identified or identifiable natural person. An identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his/her physical, physiological, mental, economic, cultural or social identity. Personal information does not include “Usage Data” which we define as encoded or anonymized information or aggregated data we collect about a group or category of services, features or users which does not contain personally identifying information. Usage Data helps us understand trends in usage of the Service so that we can better consider new features or otherwise tailor the Service. We may share Usage Data with third parties, including our customers, partners and service providers, for various purposes, including to help us improve the Site and Product and for advertising and marketing.

Information That You Provide To Us

If you use our Product, we ask for and collect personal information about you and your Users such as name, address, phone number, email address, instant messaging ID, and credit card information of the person paying for our services. We also ask for and collect related information like company name and website, email address and name or alias from each User. A third-party is used to manage credit card processing. By voluntarily providing us with this information, you represent that you are the owner of such personal data or are otherwise authorized to provide it to us. You may choose to provide us with your email address or other contact information. We collect this information only for our marketing purposes and will not share this information with third parties.

Information That We Collect From You

We and our authorized partners use “cookies” and other information gathering technologies for a variety of purposes. These technologies may provide us with personal information, information about devices and networks you utilize to access our Site and Product, and other information regarding your interactions with our Site and Product.

We may partner with third parties to either display advertising on the Site or Product or to manage our advertising on other sites. Our third party partners may use technologies such as cookies to gather information about your activities on our Site or Product and other sites in order to suggest advertisements based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by contacting us at

Web beacons, tags and scripts may be used on our Site or in email or other electronic communications we send to you. These assist us in delivering cookies, counting visits to our Site, understanding usage and campaign effectiveness and determining whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our third-party service providers on an individual and aggregated basis.

We use Local Storage Objects (“LSOs”) such as HTML5 to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LSOs. Third parties with whom we partner to provide certain features on our Site or to display advertising based upon your Web browsing activity use LSOs such as HTML5 and Flash to collect and store information.

As is true with most websites and services delivered over the Internet, we gather certain information and store it in log files when you interact with our Site and Product. This information includes internet protocol (IP) addresses as well as browser type, internet service provider, URLs of referring/exit pages, operating system, date/time stamp, information you search for, locale and language preferences, identification numbers associated with your devices, your mobile carrier, and system configuration information.

We may use application programming interfaces to enable our Product to communicate with and gather information from third-party services.

We collect analytics information when you use the Product to help us better serve you. We may also share anonymous data about how you use the Product with third-party analytics service providers.

Location Information

When you use our Product we may collect and store information about your location. This may include converting your IP address into a rough geolocation, or, if you access our Product via a mobile device, by accessing your mobile device’s coarse location if you enable location services. We may use location information to improve and personalize our Product. If you do not want us to collect location information, you may disable that feature on your mobile device.

Information Collected From Other Sources

If you use the Product using your login credentials from a third-party single sign-on service, we have the ability to collect your name, email address, and other information as permitted by the third-party service. We may also obtain other information, including personal information, from third parties and combine that with information we collect through our Site. Any access that we may have to such information from a third party is in accordance with the authorization procedures determined by that service. By authorizing us to connect with a third party service, you authorize us to access and store your name, email address(es), current city, profile picture URL, and other personal information that the third party service makes available to us, and to use and disclose it in accordance with this Policy. You should check your privacy settings on these third party services to understand and change the information sent to us through these services.

How We Use Information That We Collect

We use the information we collect about you (including personal information) to (a) provide, operate, maintain and improve the Site and Product; (b) enable you to access and use the Site and Product; (c) process and complete transactions, and send you related information, including purchase confirmations and invoices; (d) send transactional messages; (e) provide customer service and support; (e) send promotional communications, such as providing you with information about products and services, features, surveys, and provide other news or information about us and our partners; (f) monitor and analyze trends, usage, and activities in connection with the Site and Product and for marketing or advertising purposes; (h) investigate and prevent fraudulent transactions, unauthorized access to the Site or Product, and other illegal activities; (i) personalize the Site and Product, including by providing features or advertisements that match your interests and preferences; and (j) comply with our legal obligations, including our obligations related to personal data protection.\

Legal Grounds for Processing

We process your information for the purposes described in this Policy, based on the following legal grounds: (i) When we are pursuing legitimate interests. We process your information for our legitimate interests and those of third parties. (ii) When we’re providing a service. We process your data to provide a service you have asked for and/or as set forth in a contract between you and us. (iii) When we’re complying with legal obligations. We’ll process your data when we have a legal obligation to do so, for example, if we’re responding to legal process or an enforceable governmental request. (iv) With your consent. We may ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time. For example, we ask for your consent to publish your testimonial, if it includes your identification.

Sharing Of Information Collected

We share information, including personal information, with our third-party service providers that we use to provide hosting and maintenance of our Site and Product, application development, backup, storage, payment processing, analytics and other services for us. These third-party service providers may have access to or process your personal information for the purpose of providing these services for us. We do not permit our third-party service providers to use the personal information that we share with them for their marketing purposes or for any other purpose than in connection with the services they provide to us.

Compliance with Laws and Law Enforcement Requests

In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may disclose personal information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We may also share such information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our product norms, or as otherwise required by law.


Our Site and Product may offer publicly accessible blogs, community or discussion forums, comments sections, or other interactive features (“Community Section”). You should be aware that any information that you post in a Community Section might be read, collected, and used by others who access it. To request removal from a Community Section, please email us at

Communications Preferences

If you provide personal contact information you may choose how we use the information provided. You can opt-out of receiving non-transactional communications by clicking on the “unsubscribe” link located on the bottom of our emails or by emailing We may also share personal information with third parties when we have your consent to do so.

Accessing, Exporting and Removing Your Information

Upon request, we will provide you with information about whether we hold and otherwise process, or process on behalf of a third party, any of your personal information. To request this information please, to request to have personal information maintained by us returned to you or removed, or to update or change account information, please contact us at

If you reside in European Economic Area (the “EEA”) and provided us with your personal information based on a contract with us, you may ask us to export such personal information in a structured, commonly used and machine-readable format and you have the right to transmit those data to another controller. To request such export please contact us at

If you reside in EEA, you may object to the way and scope how we process your personal data. To do so please contact us at

If you reside in EEA, you may lodge a complaint with a local supervisory authority if you consider that our processing of your personal data relating infringes applicable data protection laws. Please feel free to reach out to us before filing the complaint.


We follow generally accepted, reasonable, and appropriate standards to protect the personal information submitted to us, both during transmission and once it is received. In deciding what is reasonable and appropriate we take into account the risks involved and the nature of the information. If you have any questions you can contact us at

Personal Information of Children

We do not knowingly collect any personal information from children under the age of 16. If you are under the age of 16, please do not use or submit any personal information through our Site or Product. If you have reason to believe that a child under the age of 16 has provided personal information to us through our Site or Product, please contact us at, and we will use commercially reasonable efforts to delete it.

Assignment and Transfer

We may assign or transfer this Policy, as well as your information and data, including personal information, to any person or entity that acquires all or substantially all of our business, stock or assets, or with whom we merge.


We reserve the right to revise this Policy from time to time. Changes will be made to this page, and we will indicate the “last modified” date. Please check often for any updates. You acknowledge and agree that it is your responsibility to review this Policy periodically, and that your continued use of our Site and Product constitutes acceptance of any changes.


If you have questions regarding this Policy or about the privacy practices of Hooky, please contact us by email at